The Year’s Roundup

Annual Reports are not necessarily everyone’s version of fun. The endless text, page after page, sometimes hundreds of them. My assignment was to breathe some visual life into a classic business element for the iconic yellow work boot company, Timberland.

Timberland’s mission is to equip people to make a difference in the world. According to their website they not only design and manufacture products responsibly, they strive to reduce their environmental impact and help to protect, create and restore nature for generations to come. Drawing inspiration from their mission and staying true to their annual report and brand, I spiced up their annual report aesthetic.